Be Wilder. Play Wilder. Perform Wilder.

Find Your Feet was born in 2009 by founder Hanny Allston, who was inspired to bridge the knowledge and support gap between elite athletes and the every day Australians also striving to grow, play & perform wilder. From adult running classes, to life coaching and later trail running camps and tours, Find Your Feet has emerged into a multifaceted, award-winning Tasmanian-based company with arms in coaching, trail running tourism and outdoor adventure retail.

In 2014, Hanny joined forces with her husband as co-directors and they have lead their Team into more and more endeavours. This included relooking at their logo typeface to be a bolder presence when applied to retail signage, and a symbol that encompasses the 3 offerings of FYF. Be. Play. Perform.

Logo Design ⟶ Iconography