Happily Active.
Treball Active is a Melbourne based activewear brand with a mission to create beautiful, high-quality, functional & timeless activewear that helps you look & feel your best whilst allowing you complete freedom of movement to get happily active.
Creating a new brand from scratch is always a fun (yet challenging) proposition for a designer. The initial strategic process informed the thinking and this is applied to the brand name, logo and complete range of brand communications and advertising.
Naming ⟶ Logo Design ⟶ Website ⟶ Print & Digital Advertising ⟶ Photoshoot