Cider by nature.

In 1888, Willie Smith planted the first apple tree in the orchard located in the Huon Valley, Tasmania. Four generations later, they still pick from this orchard – with a few more trees added to it. The cidery is located at the orchard, meaning the fruit travels the smallest distance possible from tree to bottle.

Working with the Willie Smith’s team and an established brand, I helped to further refine the visual language as the business evolves. This has been applied across a range of touchpoints including, packaging of new products, digital and print advertising for both the cidery and Apple Shed.

Packaging ⟶ Print Advertising ⟶ Digital Advertising